Concept for Murphy-Goode Winery sub-brand, Wild Card. Murphy-Goode is known for being a fun, irreverent brand, their use of the color purple and for the gambling theme they have for their names, i.e. “Liar’s Dice” Zinfandel.
Although Murphy-Goode is a “fun” brand, they are serious about making quality wine and their label reflects that. Wild Card was an opportunity to have a little more fun and personality show through on the label itself. Since gambling is such a prominent theme, why not have the label look like a playing card? It’s stylish and fun, with classic playing card design elements and the high-contrast of the purple and white ensures that it will pop on the shelf.