Yangarra Estate Vineyard in South Australia makes award-winning wines and they needed to update their label to reflect the high quality of their wines. The old look was a bit dated, with the gold foil, outlined lettering on the logo and the “Y” was too prominent. The goal was to make an evolutionary change, keeping many of the same elements, but freshening and modernizing them.
The “Y” was made smaller and I made it a sand color, to represent the unique sandy soil in their vineyard. The Yangarra text portion of the logo was simplified by using a more modern font in black and a high-build varnish gives it a luxury feel.